Mobile Technologies for Increased Productivity Research Paper

Mobile Technologies for Increased Productivity - Research Paper Example The way business is done changes through innovative ways to work, team efficiency and giving better value to the customer. It is against this backdrop that many companies want learn the potential of mobile technology in relation to employee productivity and increased business profitability.  Benefits include ease of communication through networking and connections between the business and its employees, critical suppliers and customers. Twitter, Linkedin, Skype, Whatsup, Facebook and many other social media applications are enable direction between the business and key stakeholders. This connectivity and direct communication is important in shaping the customer experience. The connectivity and direct communication through mobile technology firms get important customer feedback on products and services hence better product development. The marketing aspect of companies benefits greatly from mobile connectivity as potential clients can access advertisements and promotions on their ce ll phones from anywhere in the world. The use of text messages, IVR, and mobile websites can really aid in customizing marketing adverts for specific audiences. A lot of commerce can be achieved by mobile technologies through mobile ticketing, issuance of loyalty cards, vouchers and coupons. A token that is virtual is delivered to a mobile phone and the customer can come with it to the point of sale for value. Customers are also able to conveniently purchase various contents such music, video clips, books.