Market Audit and Competitive Market Analysis Assignment

Market Audit and Competitive Market compend - Assignment ExampleThe relative advantages for these results are that they have a wider usage coverage including schools, offices, hospitals, media houses, factories and of course homes. 2. par Comparability is the capability of lively or performing in harmonious or congenial conspiracy in terms of international merchandiseing, it can be explained to means a situation where different companies operate similar or related business standard such(prenominal) as accounting, measure concepts and measures of closure. As a innovative force entering Japan and Tokyo for that matter, kikk.k would have comparability with existing companies who ply their occupation in similar products such as stationery and credit cards. As a new force, it provide be important for kikk.k not to deviate from existing business norms as deviating is likely to cause hostility to existing customers who ma not be up to speed with their new norms. 3. Complexity In marketing and in business venturing, complexity can be explained with relation to customers willingness to adapt to the policies and marketing strategies of new companies at the expense of existing ones. To this effect, the degree of difficulty which a purchaser of a new product has in understanding the product, a study determinant of the rate of new product adoption. Japan is market destiny where consumers have fairly great understanding of stationery and plastic products due to the high aim and preference for education. Kikk.k would therefore have this to their advantage but would still have to do more to convert consumers of why switching to their kind of products against existing ones is the best decision. 4. Trialability In international marketing, a common scheme adopted by most old companies entering new territories is to make potential consumers try products for free. This has forever been necessary because of the need to convince consumers of the need to take away new products to existing ones. Companies and consumers in Japan desire in this principle and so kikki.k should be ready to bare the risk and cost of going into struggle programs for potential consumers. 5. Observability Kikk.k will have to conduct intensive market observation in two major areas. These are consumer behavior observation and business trend observation. In Japanese markets, the use of observation as research methods has proved workable for companies and has yielded results making business and marketing proposals. This duty of observation can at the initial stages be done by the middlemen who will be working for the company. This will reduce cost. A. major(ip) problems and resistances to product acceptance based on the preceding evaluation Product acceptance for stationery and plastic products in Japan will not be difficult due to reasons as the use of such products and the need for them that is already in Japan. The difficulty will however lie in kikki.k convincing consu mers to choose their new range of China Made products especially as China is a major competition with Japan as far as plastic manufacturing is concerned. Moreover, Japanese are people who love to find the tradition of using products made in their country. Despite these, when a very good research (observation) is undertaken, it will be possible to determine the purchasing trend of consumers so that a workable marketing plan will be designed to cover even conservative consumers. II. Sources of information Marketing Teacher,